Small businesses can reduce their efforts for web marketing through marketing automation platforms. The marketing automation platforms are easy to use and affordable. They are also time saving because they the combine multiple marketing functions.

If you are looking for automating your web marketing, here are seven seven marketing automation tools you must on sider.

(1) Yodle

Yodle has almost every marketing function needed for a small business. It was founded in 2005, is now referred as “Marketing essentials” because it amalgamate all functions required for a small business owner. There are three plans offered by Yolde.— Yodle Organic, Yodle Ads, and Yodle Max — which, depending on the option chosen, include:

1- One or more search engine and mobile optimized website.

2- Automatic Listings in 50 business directories.

3- Search engine optimization (SEO).

4- Pay-per-click (PPC) advertising.

5- Facebook page setup and maintenance.

6- Email marketing.

7- Gathering customer reviews.

Cost: The pricing plans of Yodle are not published on their website, you can to contact the company for a quote.

(2) InTouch

InTouch combines several web marketing functions into one platform.

The InTouch offers email, customer management, marketing campaign automation, social media management, lead capture webforms and survey tools on one platform. Task scheduling and Lead pipeline management are also part of their automation system.

Cost: It offer 14 days free trial after which you can “pay as you go” based on your requirements.  Packages start at $15.00 per month.

(3) Leadsius

Leadsius includes lead nurturing, management and qualification.

Leadsius is suitable for service businesses because it offers customer management platform aimed at lead generation. It includes lead nurturing, management, qualification, email marketing, landing page and web form creation. In addition, it also provides a contact database, website traffic tracking, and lead analysis and reporting.

Cost: This service is free for up to 2,500 contacts, then charges $295 per month.

(4) Spokal

Spokal is an inbound web marketing platform integrated with WordPress.

Spokal inbound marketing platform that focuses on blog posts, videos, podcasts and whitepapers to drive website traffic and generate leads. It also provides  suggestions for Search engine optimization, publishes content to social media based on a pre-determined schedule, and curates content via RSS reader, Feedly. It has a “twitter builder” tool to grow your twitter follower base. Although, email marketing  it not parts of its system, but it integrates with ActiveCampaign and MailChimp which are affordable email platforms.

Cost:  With a 14 days free trial the pricing starts at $49.00 per month.

(5) SalesAutoPilot

SalesAutoPilot is also a marketing automation tool best for ecommerce merchant use.

It is mainly designed for ecommerce merchants. It has a module-based marketing system that includes:

Marketing Auto Pilot:

It is an email marketing component which includes polls, surveys, Google Analytics Integrations, email auto-responding, list segmentation, and A/B split testing. Marketing module automates emailing newsletters and transactional emails for sales.

Ecommerce:

This module is used for invoicing, transaction services, integration with PayPal, order tracking, and many other payment and shipping options.

Multichannel Communication

This module has telemarketing, sms marketing and direct mail capabilities.

Customer Management:

This is lessa customer relationship module that furnishes a complete contact and customer history, tasks and events, integration with Google Contacts, and sales activity reporting.

Affiliate Marketing: This modules is used to manage an affiliate marketing program.

Cost: Free of cost for up to 400 email addresses. Premium plans start at $12.00 per month.

(6)ActiveCampaign

ActiveCampaign is a smart web marketing automation platform.

It was primarily developed an email marketing platform, but later other marketing automation features, such as triggered campaign, sales automation and lead nurturing were included.

Cost:  The pricing starts starts at $9.00 per month.

(7) Infusionsoft 

Infusionsoft offers many web marketing automation features, such as customer management, lead capture, email marketing, lead scoring, and ecommerce shopping carts.

Its users are able to import and organize contacts with tagging and segmentation, data collection about leads’ behaviors, ranking them based on marketing interactions, and prioritizing the leads based on their willingness to buy.

Cost: It is pricier option which starts at $199.00 for up to 2,500 contacts.

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